Brown & Brown of Detroit is a prominent commercial and personal insurance firm located in Sterling Heights, Michigan. Recognizing that the future of web browsing was primarily performed on mobile phones, Brown & Brown’s leadership sought out a complete website refresh. Not only did Brown & Brown need their website to look beautiful and be compatible on numerous platforms, they also needed it to perform well organically on all of the top search engines.
IGNITE worked closely with Brown & Brown’s leadership to deliver a new, modern WordPress website with a focus on responsive web design for mobile and tablet devices. In addition to a new website, we took this opportunity to refresh their overall branding – including updates to their logo and company typography. IGNITE also performed a complete audit of all meta tags, descriptions and titles to optimize their findability on Google.
Within the first year of launching their new website with IGNITE Media, Brown & Brown of Detroit was located on 1st page on Google and retained the first two organic listings for several industry related keywords.