According to October 2021 stats, WordPress accounts for 42.7 percent of the websites across the globe, and over 660 WordPress websites are created daily. It’s one of the best platforms to create websites, and you don’t even need to have advanced programming and coding skills. There are hundreds of millions of WordPress websites visited by millions of people daily.
That’s why it’s critical to understand how to improve your website traffic or, in other words, how WordPress can help you to boost your bottom line. In this article, we’ll discuss a variety of different ways that you can use to achieve that. So, let’s get started.
Your website must have a sales-focused, attractive, and fast landing page that’ll allow you to market your services or products efficiently. A landing page with informative images and relevant marketing material can greatly increase your website traffic. First, you’ll need to understand how to create an effective landing page that involves many techniques. However, the most important thing that you must have on your landing page is a powerful CTA (Call to Action). You’ll also need to display your services or products in the best possible way, including testimonials and great photos.
The extensibility and the room to improve are probably the most noteworthy assets of WordPress. Currently, there are more than 58,000 plugins available to choose from. Installing the right plugins based on your business needs allows you to generate leads and sell your products in a more compelling way with improved functionality. For example, if you’re running an e-commerce platform, you can use WooCommerce. It’s one of the most popular plugins that powers about 50 percent of e-commerce websites. This plugin allows you to create your online store to sell products within minutes. When it comes to lead generation, you can integrate MailChimp to create a form to collect data of your subscribers.
Gone are the days of visiting websites by using only desktop machines. Statista shows that about 55 percent of the worldwide web traffic uses mobile devices to visit websites. That’s why making your WordPress website responsive to all devices is critical. Another great feature that WordPress offers is that almost all of its new themes offer responsiveness by default.
Moreover, you’ll also need to make sure that your website opens quickly. Google reports that 40 percent of people leave the website if it takes more than 3 seconds to load. You can use Google AMP to improve the speed of your WordPress website.
Analyzing your website traffic is critical because it allows you to improve your current strategies. There are many ways to monitor your website data, and one of the best ones is using Google Analytics for your WordPress website. It allows you to track the metrics such as:
If you want to provide value to your customers, then consider posting the right information and valuable content. Make sure that it’s SEO-friendly and provides information regarding the most common challenges and trending topics of your industry. We hope these tips will help you understand how to improve your website and boost the bottom line.