You’re ready to build your first website or perhaps upgrade an established website that isn’t delivering results as expected. The question now is whether you spend time trying to DIY a website with a drag-and-drop website builder or work with experienced website designers. To help you make that decision, we put together a quick list of the top six reasons to choose professionals.
Professional website designers know how to create effective websites, and they can do it fast because they have years of experience. It may seem like a drag-and-drop website builder will allow you to create your own site quickly, but that’s not always the case.
If you don’t have a lot of website design experience, you’re likely to run into obstacles in creating the look and functionality that you envision for your site. You may know what you want it to do, but you might not have the technical skill to make it happen.
There are also limitations to what a drag-and-drop builder can do, but an experienced designer knows how to create more complex features that make your website stand out against competitors. They have the knowledge and resources to get every feature right without wasting time.
Search engine optimization isn’t something you start thinking about after your website is built. Yes, you need quality content based on the right keywords and written with search engines and humans in mind. You also need a website that is designed with SEO in mind, and that’s the expertise of a professional website designer.
If your website isn’t converting traffic into paying customers, it’s not worth maintaining. When you work with professional website designers, you can ensure your site is designed with conversions in mind. Your designers should consider your unique goals and business structure when determining effective ways to capture email addresses and phone numbers, secure sign-ups for newsletters, or encourage interaction through chatbots, appointment scheduling tools, or message forms. Those are just some of the ways your website can serve you.
The functionality of your website is critical to your brand’s reputation and has a significant impact on your ability to convert online. Something as simple as pages loading too slowly or a font choice that’s difficult to read could lead to visitors turning away rather than tuning into your content. The expertise of an experienced website designer is essential to ensure you aren’t unknowingly driving away the traffic you work so hard to secure.
If you’ve ever worked with the backend of a poorly designed website, you know that even the simplest of updates are time-consuming projects. Professionally designed websites allow you to make fast updates and improvements when needed, which will save you a lot of time and perhaps a few headaches in the future.
Website security is important if you want to gain the trust of customers online. Without the right encryption and other security features, most consumers won’t place orders online for products or services. They may even view your website as a scam.
You also want the right security in place to make your website less difficult to hijack or spam. Professional website designers know how to put the right security measures in place to protect your business as well as your customers. Are you ready to work with the pros to get your website up and running? Contact us to coordinate with experienced website designers with the skills and resources to make it happen at reasonable prices.