As your website grows older, it becomes less effective at attracting customers. So, if it’s looking a little under the weather, it might be time for an upgrade. These five signs are good indicators that you need a website update:
If your site isn’t compatible with the latest web browsers, it means that the technology you used to build it has become obsolete. This means visitors won’t be able to access your site correctly or at all.
Outdated sites can’t keep up with modern web browsers, and as a result, they’re often extremely buggy. If your site appears differently in each browser, is running slower than it used to, or is experiencing strange functionality issues, you may want to consider an upgrade.
Flash was a big deal back in the early 2000s – but now it’s not so hot. It’s been abandoned by Adobe, which means it won’t be updated to support newer features and browsers.
And since it’s not compatible with most browsers and devices, your site will look terrible on phones and tablets out there. According to Google, half of the internet searches are done from mobile devices. If your site isn’t easily accessible from those devices, you’re losing customers or audiences -plain and simple.
Responsive design is one of those things that has become table stakes in web design. Responsive websites automatically adjust themselves to fit the screen they’re being viewed on (whether it’s a laptop, a tablet, or a mobile phone).
Not only does this make websites much more user-friendly, but Google also favors mobile-responsive sites over non-responsive ones in search results. If your site isn’t responsive, you could be losing potential customers or audiences to competitors who have already adapted their sites.
If your conversion rate – the percentage of site visitors who take some desired action – is falling, that’s an obvious sign that something is wrong.
This could be due to declining traffic or a product problem, but if you’re not sure what’s causing it, an old website may be the culprit. So, it’s time to rework your content and see if that increases conversions!
If you used to rank well for common keywords but now seem invisible on Google and other search engines, this could also be a sign of age.
Search algorithms change frequently and sometimes leave older sites behind. This can be due to factors like poor loading speed or duplicate content – or a competitor who just did a better job of keeping up with best practices.
There’s nothing wrong with updating your site every few years to keep your design current. In fact, a non-upgraded site will likely rank lower in search results and maybe ignored as well. So, make sure to upgrade every couple of years to maintain a modern look and user experience. Remember: keeping your site up-to-date is critical for search engines and for users