Designs are essential to building a brand. A website needs
to be sensitive to the needs of users, while effectively conveying its message.
In the past, web design focused primarily on desktop displays, but with the ever-increasing
popularity of smartphones and tablets, more and more people are accessing the
web on mobile devices. Responsive web designs are essential for any modern
site, and will continue to dominate the web design market. Here are a few
trends in responsive web design:
Today, people view most websites on their mobile device. The
web designer needs to keep this in mind so that viewers will have a user-friendly
experience on their smartphone or tablet. Shopping, reading, and many other
things are being done on mobile devices, so a collapsible menu and fluid
designs help make the site accessible.
Typography is a powerful tool in the virtual industry. For a
mobile-friendly site the text needs to be bold and big, and as device resolution
are getting sharper and easy to read, there also is the need for an increase in
The asymmetrical layout was a significant introduction in
2017, and it has come to stay as it appeals to viewers more. Though the grid
layout is preferred when there is a lot of content, the asymmetrical layout
brings about an appealing view to the viewer.
The static image view of the web is fading away as designs
become more dynamic. Animation brings life to websites, giving a sense of motion
and action. This is a trend that is fast
becoming acceptable in web design these days.
The world of flat design is gradually being replaced with
gradients. Choosing gradients that are simple, yet full of color, will make the
design interesting and attractive.
When choosing the color for a design, it’s important to
match the palette to the site’s theme, as it will help viewers to relate well
with the message passed across. Striking
and vibrant shades catch the viewer’s eye and convey the business’s brand.