Incorporating Print Design into Your Corporate Branding Strategy

Developing a strong, authentic brand is the cornerstone upon which every successful business is built. A crucial part of this branding strategy involves incorporating print design. At IGNITE Media Group, we’re experts at intertwining print design with digital strategies to create a powerful and compelling corporate identity.

The Power of Print Design

Print design is a form of graphic design, which produces tangible and physical layouts that can be touched and felt. In our digital age, print design often feels more personal, more intimate, and allows for a different level of connection between brands and their audience. Although we live in a digital world, print design remains a valuable tool for corporate branding. It can enhance brand recognition, provide variety to marketing strategies, and offer a tactile element that strengthens the connection between a brand and its audience.

Brand Discovery: The First Step

The first step in our print design process is brand discovery. During this stage, we immerse ourselves in understanding your business, your industry, your competition, and your customers. We meet with your team, conduct research, and hold customer interviews to drill down to the core of how people perceive your brand now and how you want them to perceive it moving forward.

Building a Corporate Identity Package

Once we’ve developed your brand strategy and gained your approval, our designers start the task of interpreting your brand characteristics visually. This is where the role of design becomes crucial.

Our standard corporate identity package includes logo design, tagline development, color schemes, and a business card template. These elements, combined in a physical form, can provide a potent identity to your brand.

Logo Design and Color Scheme

Print design thrives on simplicity and clarity. A unique logo and a well-chosen color scheme can set your brand apart. The physicality of print allows these designs to become touchpoints for your audience, making your brand more memorable.

Business Card

The business card remains a key tool in business communication. A well-designed card can leave a lasting impression and convey your brand’s professionalism and reliability.

Expanding with Print Marketing Collerateral

Once your initial corporate identity is set, the opportunities for creating impactful print marketing collateral are endless. Trifold brochures, sell sheets, flyers, and more can be designed to match your corporate identity and extend your brand’s reach.

Conclusion

Incorporating print design into your corporate branding strategy allows your business to create tangible connections with your audience. At IGNITE Media Group, we can help you lay the first stone in developing a comprehensive and compelling brand identity that effectively combines digital and print elements. Contact us today and let us help you create a strong, authentic brand.