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5 Tips to Increase Your Website’s Conversion Rate

Conversion rate is basically the percentage of your website visitors that complete any of your most important actions of goals such as:

  • Signing up for a newsletter
  • Clicking on the call to action
  • Answering a questionnaire
  • Foiling out a contact form
  • Making a purchase

You can calculate your conversion rate by dividing the total number of complete goals or actions by the total number of visitors in a specific period of time. For example, the total number of your website visitors is 10,000 per month. If you achieve 100 sales per month, then your conversion rate will be 1 percent. The biggest goal for any business is to increase website conversion. That’s why we have come up with this article that contains the five most important website tips that you can use to increase your conversion rate.

1.   Strengthen Your CTA (Call to Action)

CTA is one of the most important strategies to stand your website out from the crowd. You must place your CTA carefully and use attractive language. It’s important not to use multiple CTAs in a single piece of content because it’ll dilute the primary goal by creating confusion for the users. Here are some of the best practices that you can follow to increase your conversion rate by using CTAs.

  • Keep it as simple as possible because you don’t want to overwhelm your website visitors
  • Consider placing CTA on your website’s landing page, and it must also be the very first thing that your website visitors notice.
  • According to HubSpot stats, using personalized CTAs have the capability to perform more than 200 percent better as compared to basic CTAs. It means that your VTA should resonate with your website users’ needs.

2.   Build Customer Trust

Building customer trust is one of the most critical factors to improve your overall conversion rate. Bear in mind that it doesn’t happen overnight, and you need to create a good strategy to win the trust of your customers. You can follow the points mentioned below to achieve that.

Contact Page

According to HubSpot stats, 44 percent of website visitors bounce back if they don’t find a contact page. You want to tell your website visitors that there are real people behind your business and website ready to offer the best customer service.

Utilize the power of Social Media

If you’re not using social media to improve the digital presence of your website, then you’re missing out on a lot of potential customers. Improve your social media presence by informing your targeted audience about your services and products.

Gain Customer Reviews

One of the best ways to win the trust of your customers is to obtain online reviews that encourage other people to buy your services or products.

3.   Integrate Live Chat on Your Website

Regardless of the types of your services or products, people always have questions and queries. You want to provide your website visitors with an easy way to ask those queries, and there is no better option than integrating live chat on your website. Not only will it allow you to timely answer all the answers that your website visitors ask, but it will also help you to encourage them to buy what you offer.

4.   Make Your Website Responsive (Especially for Mobiles)

According to Statista stats, 90 percent of the users go online by using smartphones. You need to make sure that your website offers the same navigation and functionality on all types of devices. Bear in mind that people don’t spend more than just a few seconds on any website while it’s loading, and the majority of them bounce back.

5.   A/B or Split Testing

It’s basically a practice where you create two different versions of your website page and deploy them to determine their performance by comparing. You can then use those statistics to make necessary improvements in your strategy to increase your conversion rate.

Final Words

There you have it. These are the five most important tips that you can follow to improve your conversion rate. We hope that it’ll help you to provide a better experience to your website visitors and increase your overall profit.

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